Industry Insights
Audiology devices market is expected to grow over the forecast period
owing to the growing prevalence of hearing disorders and rising
geriatric population base all over the world. The other growth drivers
of this market include growing investments in R&D sector,
sophisticated healthcare infrastructure and higher disposable income.
Audiology devices are electronic devices that are used for treating and
diagnosing hearing disorders.
Audiology devices are highly designed so that it can be used in the
treatment of hearing impairment such as congenital hearing problem and
nerve deafness. Hearing loss is classified into mixed, conductive and
sensorineural hearing loss. Further, as per severity it is categorized
into profound, moderate, severe and mild hearing loss.
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As we know that communication is one of the most important ways to
communicate as it retain independence and improves relationships, so
audiology devices are gaining importance globally. Along with the
geriatric population, growing incidences of hearing impairment in youth
is also one of the key drivers of this market. Healthcare industries,
audiologists and service providers are the main users of these devices.
Narrow pricing and development of products with high shelf life &
efficiency is expected to restrain the market growth over the forecast
period. The market has a huge opportunity over the forecast period due
to the technological advancements such as wireless devices. Increasing
demand for efficient & effective devices, acceptance of these
devices especially by geriatric population and growing awareness.
Product Insights
Audiology devices market is segmented on the basis of product types
into bone anchored hearing aids, cochlear implants, audiometers, hearing
aids, tympanometers and otoscopes. Diagnostic devices comprises of
otoscopes, audiometers and tympanometers. Technology aid devices
comprises of analog hearing and digital hearing. Further, Hearing aids
devices comprises of behind-the-ear (BTE) aids, receiver-in-the-ear
(RITE) aids, in-the-ear (ITE) aids and canal hearing aids such as
completely-in-canal (CIC), invisible-in canal (IIC) and in-the-canal
hearing aid (ITC). Among these, cochlear implant held the largest market
share in 2013, as 80% sentences are understood as compared to other
devices only achieves 10%. Cochlear implant gives a clear sense of
sound, as it overcomes damaged sensory hair cells. It is the best
substitute for hearing but is does not cure deafness.
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Cochlear implant comprises of stimulator, receiver, transmitter,
speech processor, and microphones. Different manufacturers produce
different types of electrodes. Innovation in audiology devices improves
the patient's ability to hear, operating time, complications, and
reduced risk of infection. Over the forecast period audiology devices
market is expected to boost due to increase in demand for
complete-in-canal hearing aids and invisible-in-canal hearing aids. As
cochlear implants and anchored devices are the recent innovations, so it
is expected to grow at faster pace over the forecast period.
Behind-the-ear (BTE) and in-the-ear (ITE) are two of the most popular
among all audiology devices due to highly efficient for hearing
impairment or deafness, easy to use, easy connectivity and high comfort.
Regional Insights
Geographically, the audiology devices market is studied by segmenting
the market into North America, Europe, Asia Pacific and RoW. North
America is dominating the whole market due to high per capita healthcare
expenditure, sophisticated healthcare infrastructure, rising disposable
income, various government or NGO’s initiatives and increasing
geriatric population. Asia Pacific is expected to witness lucrative
growth rate over the forecast period due to increasing population,
government initiatives and growing economies.
Competitive Insights
The major market players in the audiology devices market are GN
ReSound Group, William Demant Holdings A/S, Starkey Hearing
Technologies, Sonova Holdings AG, Audioscan, Siemens Healthcare and
Widex A/S, Cochlear Ltd., Audioscan, ReSound, Interacoustics, Advanced
Bionics, Rayovac, Natus, MED-EL, Grason-Stadler, Duracell, Oticon,
Sophono, Power One, MedRx, NHC/Amplifon, National Hearing Care, and
Austar Hearing.
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